DINSDAG, NOVEMBER 08, 2005
Profitting from the riots
Most people when they see Paris and, as of last night, 300 other cities, burning on the news, they see a riot. The UMP, the France's conservative party and the party of Sarkozy, de Villepin and Chirac, however, see a marketing opportunity.If you type in the word 'émeute' (French for 'riot') into the Google.fr search engine, the first link that appears is entitled 'Violences en Banlieues' ('Violence in the suburbs') and is a sponsored link to http://www.u-m-p.org/. Underneath, the tag reads: 'Soutenez la politique de N. Sarkozy pour rétablir l'ordre républicain' ('Support the policies of N. Sarkozy to re-establish the republican order').
Refresh the page, and the tag changes to 'Soutenez la politique de N. Sarkozy pour faire respecter la loi' ('Support the policies of N. Sarkozy to ensure respect for the law').(image placeholder)Reuters is reporting that Franck Louvrier, Sarkozy's spokesman, said the company hired by the UMP to run the website paid for the link as a way to respond to the 'thousands' of voters who were e-mailing messages of support.Right...take out an ad on Google that is to appear whenever anyone looks up the word 'émeute' to tell the people who have sent a message of support to send another message of support?
Categories: france, media, other-blogs, riot,
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